The childcare market is expected to grow 153.63 billion during 2021-2025.
With all of the information available in today’s environment, businesses must harness data, research, and personalization tactics. To gain a deeper understanding of customers and boost enrollment; it's vital to have personalized marketing campaigns that are built from analyzing family data.
It's tough to create unique marketing campaigns that drive engagement, but Kids R' Kids has found the key to designing marketing campaigns that power enrollment growth with LineLeader by ChildcareCRM's marketing automation features.
Millennials make up nearly one-quarter of the population, so finding the right way to market to them is crucial for any business. Kids R Kids of West Allen has gone the extra mile to partner with an agency that understands this consumer segment. The Morganelli Agency has brought innovative marketing techniques that have helped us capture the attention of this growing segment.
In addition, Kids R Kids marketing tactics have been strengthened by using LineLeader by ChildcareCRM. Kids R Kids now uses personalized drip campaigns to improve the parent experience, grow their reach, and increase ways to capture prospective families to constantly enhance their marketing and return on investment (ROI).
It's been absolutely amazing and I would highly recommend [LineLeader] We see the benefits of using it to do drip campaigns to market to parents that may be considering us and turn them into enrollments.
-Linh Nguyễn, Franchisee Owner of Kids R Kids: South Riding
Drip campaigns are an efficient marketing tool for multicenter childcare organizations because they’re highly targeted. Since more than 90% of consumers say they’re more likely to be loyal to companies that recognize and remember them, it’s important that you prioritize personalization with today’s parents.
With drip campaign email marketing, parents in your enrollment pipeline receive unique, personalized emails and text messages – based on how each one interacts with your shared content or communications. So, if one parent clicked the blog link in your email, they may be considered engaged and could be sent a follow-up text with information about your toddler class.
Further, the parent who opened the Kids R Kids marketing email, but didn’t click, could instead be sent additional articles (such as potty-training advice, how to prep their toddler for the first day of daycare, and more). That way, families become more engaged and therefore, more likely to want to enroll for care. Both communications are relevant, but unique because they’re tailored to the parent's actions, and more importantly – their needs.
LineLeader by ChildcareCRM provides email templates, so you can automate personalization keys within campaigns to increase engagement. Check out an example marketing email template below.
Optimized marketing campaigns are pivotal to growing your childcare business. Discover why Kids R Kids remains a happy LineLeader customer.
Schedule a demo to see LineLeader by ChildcareCRM marketing features live and in action.