Emojis: hate them or love them, they're here to stay. In the last 8-10 years, emojis have infiltrated every aspect of our personal lives and, now, they're creeping into our professional lives. Ten years ago, in the age of emoticons (remember the days of :-) or :] ), there was a hard line drawn when it came to using these *somewhat creepy* graphics in professional settings. But now, with the growing popularity of modern emojis, it's not uncommon to open your inbox and be greeted by hundreds of yellow smiley faces!
Those funny yellow guys even have their own movies written about them! And, if you're a fan of pop culture, like me, then you know that a certain famous child even had a 💩 (poop emoji) themed birthday party!
"We use emojis as part of our daily social media engagement strategy," Taco Bell's Social and Digital Experience Manager, Jozlynn Rush, said in a recent interview with Robert Half. "Connecting with fans on our social media channels as a friend would is really important to us because it helps build deeper relationships with them. We use emojis to add emotion and fun to parent communication."
Five years ago, it was uncommon to see emojis anywhere other than in text communications or social media. Emojis in an email was often seen as less appropriate, as it is generally thought to be a more formal way of communicating. But it's 2021, and things have changed...email emojis are powerful. And they're especially powerful for enhancing parent communication.
Aside from being really cute and fun to look at, emojis offer some major benefits for email marketing. Adding emojis to your email subject lines is a great way to draw attention from parents. In fact, 56% of brands that used emojis in their subject lines had higher open rates.
For ideas about marketing communications and which email emojis to use, read this article.
Will using an emoji be an effective way to communicate your message to the recipient? Is there any room for confusion?
First, ensure that your email doesn’t look like spam by not using too many emojis in one subject line. Also, make sure they’re used in a relevant way that matches the tone and topic of your subject line.
What is the tone of the conversation? If discussing something serious or important, emojis might not be appropriate...even with close colleagues.
Think of how the emoji may make the other person feel. In professional settings, emojis should never be used to tease, berate, mock or cause harm to any person.
For more ideas about how to spice up your email marketing campaigns, download our FREE email marketing guide.