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ChildcareCRM and Winnie Now Integrate

The new integration enables childcare seekers and centers the ability to easily connect with one another, while driving new growth for centers by filling openings quickly.

ChildcareCRM and Winnie, two leading childcare technology solutions, today announced a partnership to provide an integrated lead generation and lead management platform to the childcare industry. The two companies intend to streamline the experience of enrolling in childcare both for providers and the parents who rely on them. The integrated platform is available to childcare centers and their families effective immediately.

The partnership leverages the strength of Winnie’s technology-powered childcare marketplace and parent community with ChildcareCRM’s trusted solutions to engage and build relationships from initial inquiry through enrollment and beyond.

“Now more than ever, childcare centers need ways to find prospective families who may be looking for care”, said Matt Amoia, ChildcareCRM CEO. “Pairing the Winnie and ChildcareCRM platforms together gives those centers an engine to find those families, instantly connect & effectively engage them, and ultimately drive much higher enrollment success...something everyone in the industry needs right now.”

“The pandemic has shown parents more than ever the value of early education and a group care environment. They’re turning to Winnie to find the right program to educate their children,” said Sara Mauskopf, Winnie CEO and Co-founder. “This partnership between Winnie and ChildcareCRM will help providers find, engage and enroll families efficiently as childcare demand really ramps up in the new year.”

Winnie is a marketplace for childcare built on powerful data systems and backed by a trusted community of parents and providers. Parents use Winnie to discover high-quality local daycares and preschools and learn all about their programs including detailed descriptions, photos, tuition information, licensing status, availability data and more. Childcare providers use Winnie to fill their open spaces, build their wait lists, and get support and resources to run their business efficiently. To learn more about Winnie, visit

ChildcareCRM is a customer relationship management (CRM) solution designed specifically for the childcare industry to help grow childcare centers and reduce stress associated with the enrollment process. ChildcareCRM helps you connect with, engage, and enroll more prospective parents by providing important features such as two-way communication, task management, and marketing campaign tools. Our online registration solution, ChildcareFORMS, allows the final step of enrollment to be done from any web-enabled location. For the past 10 years, ChildcareCRM has streamlined marketing and enrollment processes for over 4,000 childcare centers across the globe.

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