Attracting new families to your childcare centre is critical. When you're trying to sell a product, it's all about the "quantity" of leads you can produce. But what really matters is quality. The ability to identify high-quality prospects and convert them into enrolled families will help your business grow exponentially.
What is Lead Generation in childcare?
Lead generation is the process of attracting families to your centre and get them to make the first step to connecting with your centre. It's also about creating a positive experience for prospective families, so that they will happily enrol at your centre.
Know the Value of Prospective Families
Knowing the value of a lead is the first step to balancing quantity and quality in childcare. In order to do this, you must first determine how much each lead is worth to your business.
To measure this, start by calculating how much revenue you could make from each family that enrols at your centre. You can use simple math by calculating the amount of fees they will pay each month (see how many days they want to enrol for and multiply by 4 weeks). Then multiply the monthly fee amount by how long they would approximately stay at the centre. For example, if the child has just turned 3 years old, they will approximately stay at the centre for 2 more years, which equals to 24 months. The amount at the end will be the revenue you could have potentially lost with the family if they decide not to enrol with you.
Now you can have an idea about what it costs us on average per prospective family who visits our business before making a decision whether or not they want us as their provider.
Best Practices for finding quality leads for your centres
When you receive a lead, make sure that your centre is ready to accept it. Make sure that you have an automated process for confirming you have accepted the lead, managing leads and communicating with parents about their child's progress with their enrolment. An automated process will help your centre team save time with oncoming leads while they are checking family details and notes prior to a family tour.
Events and promotions to gain new family leads.
Events and promotions are a great way to gain new family leads. They can be used to generate leads for your centre, or they can be used as a marketing tool. Events are typically held at the beginning of the year to welcome new families into your centre, and can also help you celebrate milestones such as birthdays or special events within the centre (like staff birthdays).
If you're looking for ways to increase awareness about your services in an effective way, event marketing could be what you need!
With the right lead generation strategy and the right tools, you can create a pipeline of prospective families for your childcare centres. It's important to keep in mind that quality is just as important as quantity when it comes to finding new families. Don't be afraid of taking time out of your busy schedule for events like open centre event or special community celebrations where parents are invited--these events can help you connect with potential clients who may not have heard about your services before!
Learn more about LineLeader Enrol by scheduling a demo with one of our product specialist today!
