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HoneyTree Early Learning Relies on ChildcareCRM

HoneyTree Early Learning was established in 1979 in Virginia with just one location. They now have 11 centers, located throughout the Roanoke Valley, including Roanoke, Vinton, Salem, Smith Mountain Lake, and Christiansburg.

Linda Leap, Director of Operations for HoneyTree, was a key decision-maker involved in selecting ChildcareCRM for HoneyTree. Since that time, the center staff have developed numerous templates for correspondence, for marketing, and for providing information to parents.

Honeytree Uses CRM To Track New Leads

“When we receive a phone call, or inquiry through our website, or someone just drops by one of our 11 centers, we track the name, phone number, email address, child(s) age, etc. through CRM. We track all our families from New Lead status through Enrollment.”

Communication is Key for HoneyTree

The staff at HoneyTree understand just how important following up with prospective families is in order to keep them engaged and interested in their program.

“We follow up regularly with automated emails and also phone calls. CRM has helped our childcare organization grow and is such a good tool for communication with our parents.”

CRM’s Reports Drive Efficiency

Beyond using ChildcareCRM for their communications with families, they also use the platform to measure their performance.

“Our Management Team relies on the reports generated through CRM to make decisions.”

Some of HoneyTree’s most used reports include:

  • Scheduled Tasks
  • Current Opportunities
  • Completed Tasks & Events
  • Conversion Success Rates
HoneyTree Depends on ChildcareCRM’s Customer Success Team

“Adrienne Strong, our Customer Success Advocate is a valuable resource for us. Adrienne keeps in touch with our CRM Coordinator regularly and is always available for questions. She has helped design some of our processes as she has a wide range of experience and knows the problems that the childcare industry is facing, especially during the COVID-19 pandemic. She can relate to our needs and helps us use CRM efficiently.”



CRM is very easy to use and is our daily resource to keep track of our childcare needs. I am impressed with the service we receive, the ease of using the software, and the professional people that I have the privilege of working with at CRM.”

Special thanks to Judy Pendleton at HoneyTree Early Learning Centers for her feedback and kind words!

To learn more about how ChildcareCRM can help you achieve higher enrolment rates and ease your workload, visit our products page.

Meet The Author

Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.

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