YMCA of Orange County Drives Enrollment Across 63 Locations with ChildcareCRM

YMCA of Orange County uses its youth development, healthy living, and social responsibility programs to strengthen communities in Orange County, East San Gabriel Valley, Pomona Valley, and Riverside County. In order to increase enrollment across their Before & Afterschool Program locations, they needed a CRM solution that automates sales and marketing.

In 2012, YMCA of Orange County was using an outdated CRM system that required branch directors to manage new inquiries and follow ups with pen and paper. Follow through was inconsistent and opportunities were being missed, so YMCA of Orange County started their search for a new CRM solution and chose LineLeader by ChildcareCRM.

“ChildcareCRM has transformed the way we run our business. Now that we can centrally manage sales and marketing across 63 locations, we’ve seen an influx in registrations for our Before & Afterschool Programs.”

- Anna Romiti, Vice President of Marketing & Communications at YMCA of Orange County

Automating Sales and Marketing

Once YMCA of Orange County implemented LineLeader by ChildcareCRM and began using its automated marketing and two-way communication features, branch directors were able to respond to new inquiries fast.

Improving Oversight and Accountability

With LineLeader by ChildcareCRM, YMCA of Orange County can easily see how each branch location is performing and managing new leads, waitlisted leads, and registered families.

“Email automation and task assignment automation are vital to our communication and growth,” said Chris Soden, Marketing Manager at YMCA Orange County.

Making Data-Driven Decisions

“One of our favorite features is LineLeader by ChildcareCRM’s custom reporting. All of the reports are specific to the childcare industry and allow us to make data-driven decisions on how we enroll families. We also appreciate that custom reporting is included with the platform. Other CRM providers charge for every single report change,” said Chris Soden, Marketing Manager at YMCA Orange County.

The Results

“ChildcareCRM’s service and support is great. They made implementation and training easy by truly understanding our business and setting up the software to maximize it. We look forward to ChildcareCRM’s ongoing support, service, and partnership,” said Chris Soden, Marketing Manager at YMCA Orange County.

To learn more about how LineLeader by ChildcareCRM has helped YMCA of Orange County achieve higher enrollment rates and ease their workload, download the full success story.