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How to Retain Staff and Enrolled Families at Your Center in 3 Steps

Employee and family turnover can take a toll on both your mental and physical health, as well as the financial health of your childcare organization. However, there are 3 tactful ways you can retain both your staff and enrolled families.

ECE Expert, Consultant, and Childcare Business Owner, Beth Cannon, has found the 3 connections between the strategies used for retaining both your staff and your enrolled families.

Here are some key takeaways from her recent webinar and podcast with ChildcareCRM on how to retain staff and enrolled families.

1) Develop tools of attraction.

Your brand is about a lot more than your building, your logo, your color scheme, or the fonts you use. Have you developed brand values that highlight what you and your business stand for? These values help guide the actions and thoughts of your team, your enrolled parents, and the children in your center. Increase your daycare enrollment rates by captivating your prospects with a professional and trustworthy brand.

2) Utilize technology to make things easier for yourself, your staff, and your families.

An overwhelming number of parents shared in a recent industry survey that they would switch childcare providers if another center offered digital services such as: a parent communication app, digital documentation, contactless payments, and more. 

Technology is about a lot more than just keeping your families happy. Utilizing software to streamline enrollment and administrative processes also keeps your team happy which in turn helps you attract, hire, and retain the right teachers and staff.

3) Develop talent that offers a consistent delivery of your brand's experience.

Do you know the difference between orientation and onboarding? According to Beth Cannon, it's monumental. Orientation is just one fraction of the onboarding process. So much more goes into the process of training and welcome new staff members to your organization. Value and consistency is vital to learning how to retain staff.

50% of new hires leave companies within the first 18 months, Beth shared in the recent training. However, she added that proper onboarding can significantly improve employee engagement, enhance enrollment retention and reduce turnover within your organization. 

Listen to the full podcast episode:


Meet The Author

Sierra Rossing is experienced in Content Marketing with a proven track record in marketing strategy, graphic design, copywriting, and social media management. Sierra attended the University of North Texas where she graduated with a Bachelor of Arts in Communication Studies and a minor in Spanish. Sierra is passionate about helping to grow companies and guiding them as they build their brand and establish their marketing message within their desired marketplace.

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