Are you having trouble converting your families at your centre?
You’re not alone. That’s why we’ve compiled the 4 must-haves to convert during daycare center tours! The centre tour is the best indicator for your parents if your centre will be the right fit for them. Make the best first impression during your tour, so that parents can feel reassured and excited to be part of your community.
Download our free guide on How to Convert More Tours into Enrolments or Waitlist.
Here are the 4 must-haves to have a successful conversion at your centre:
1) Activate Parent-Scheduled Tours on Your Website
Parents don't have time to call the centre back and forth just to book a tour. Make it simple and convenient for them to meet you and experience your centre. At most, parents have 5 minutes on their hand, so let them schedule tours with you quickly. Set your tour availability in ChildcareCRM and use the tour scheduling form on your website. Parents can quickly select a tour date and time and provide contact information. They’ll receive an immediate confirmation along with reminders of their upcoming tour date.
Learn more about Parent-Scheduled Tours here.
2) Prepare for Tours Before Families Walk Through the Door
Preparing for daycare centre tours is essential - it streamlines communication and creates a level of expectation across the centre. Educators should be prepared on what to say and how to greet parents professionally as they come in. Make sure you have a general talk track for what to cover during the tour. Highlight the benefits of your centre along with anything that makes you stand apart from your competitors. Leave parents with specific next steps along with deadlines that might make them act faster. For example, explain that your pre-school program is filling up fast and they need to register by x date to ensure a spot.
3) Know What Families are Expecting From Your Tour
There can be a lot of information to take in for a parent during a daycare centre tour. Through the tour the parents will be looking more closely at these things:
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Safety of the centre
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Educators – who they are, what they are like
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How the children react – are they happy? Engaged in the activities?
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What kind of program or activities are planned in the centre
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Communication between the centre and family
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Unique things in your centre that sets you apart from the others.
Make sure you are ready to talk about all of these topics!
4) Action The Next Steps to Convert
Once the tour is complete, it's best to end the conversation by giving them information about the centre to take home:
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Enrolment forms
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Centre newsletter
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Room information (specific to the one they will be going in)
Enter or update their details immediately into your CRM system, so you can create tasks for educators or centre directors to follow up with the family either by email, text or phone call. By following up with the family, you are initiating a relationship that makes the family feel remembered, special and excited to start at your centre.
Download our full guide on tour conversion here. The guide takes you into further detail of tours at a glance, what parents are expecting, how to prepare for tours, and more!
