Do you need to streamline enrollment – but don’t have a clue how to do it or what to ask?
ChildcareCRM has prepared a well-rounded list of questions to ask during your live CRM demo. Learn how to enhance your enrollment experience and get a high value return for your time with these eight questions.
Q: What Is a CRM?
A: CRM stands for customer relationship management. Essentially, it’s childcare software that helps you grow your centers and build meaningful relationships with less work. With CRM software...
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Capture and convert more families to registrations, waitlists, and enrollments.
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Organize family information, inquiries, and communications in one place.
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Automatically communicate with families throughout the entire journey to encourage them to enroll.
Q: How does the CRM capture leads from my website or social media?
A: The best childcare software will automatically capture family leads that come from your website with unlimited landing pages and web forms.
Landing pages are used for a specific marketing purpose (ex: scheduling tours) and web forms are placed on each page to easily collect family contact information. Once a parent submits a form on your website – your CRM should automatically populate the data to create an up-to-date lead record you can easily build follow-up for.
Capturing leads from social media works the same way. With CRM that has a Facebook integration, family information from Lead Ads automatically flows into your CRM inbox and you can respond to Facebook Messenger inquiries – all from a single screen. .
Q: What is marketing automation and how does it benefit my business?
A: Marketing automation manages marketing processes automatically—without the need for human action. The right marketing automation software can help your childcare business: get organized, boost enrollment, improve retention, build a strong brand image, and save a tremendous amount of time.
Plus, centrally manage marketing for each center location—saving childcare directors 10 hours of work each week.
Q: What marketing automation features does this CRM offer?
A: Your CRM should offer several solutions, depending on the size of your childcare business. For larger organizations, look for a childcare CRM that provides marketing automation features. Easily automate and simplify tasks like lead follow-up, tour scheduling, email drip campaigns, waitlist communications, enrollment paperwork, reminders, and more.
Q: How can this CRM help me generate predictable revenue?
A: View family lead sources, marketing campaign results, and staff productivity reports with CRM software to track trends, forecast predictable revenue for the next school year, and make data-driven decisions that boost enrollment.
Source of Families report
Q: Will your CRM integrate with my management system?
A: Short answer – yes! Your CRM should integrate with management systems to: save time, transition seamlessly, and keep family information accurate.
CRM software talks to your CMS software. For example, a family record is automatically updated in your CMS when you update a family record in your CRM. Data from one system flows directly to the other saving time and reducing human error.
CRM and CMS integration
Q: Do you have experts to help me implement the CRM and train my staff?
A: Yes, your CRM should have Customer Support teams with years of childcare and software expertise to make the transition seamless. Your CRM demo will detail the implementation process.
Q: Where can I learn more about ChildcareCRM?
Ready to make the leap?
Schedule a demo today to see how ChildcareCRM effortlessly manages leads and automates marketing processes to boost enrollment and grow your childcare business practically hands-free.
