Skip to content

CRM Platform Best Practices: Increase Conversions with Parent-Scheduled Tours

Tours are a big part of your business.

LineLeader by ChildcareCRM is designed to help you guide families across their entire journey - from the initial discovery of your center through enrollment.

We recognize how important each part of the enrollment process is. And it can be tough to manage your tour:

  • Bookings
  • Availability
  • Quality

...when you have so many inquiries! Not to worry, we're here to simplify the family touring process for you and your team.

LineLeader effortlessly boosts conversion rates with a parent-scheduled tours feature.

Here at LineLeader, we spend a lot of time building our platform to accommodate the tour process. We've built and reimagined the childcare booking system to fit your company's best practices.

One of the premier features of our platform is Parent-Scheduled Tours. This is a customizable landing page that ties into LineLeader Enroll (your CRM system) to give families the opportunity to book tours right from your website. It's simple and digital!

The positive impact of digital tour scheduling.

There are many benefits when using an online tour appointment scheduler. First, is the reduced time your team must devote to this tedious part of the enrollment process.

Another huge benefit for your business is an increased conversion rate. In a study, we found that our top-performing centers booked nearly 80% of their tours within 24 hours. 

P.S. Parent-Scheduled Tours is FREE with your LineLeader Enroll account.

If you're already using our Parent-Scheduled Tour feature…great! Have you made sure to link your tour availability in your email and templates? This is one of the most impactful ways to curate a perfect experience for your prospective families.

How to use our online tour scheduling feature.

Step 1: First, make sure you are using our Parent-Scheduled Tours Form! If you have any questions about how to enable this, check out our article here.

Step 2: Once the form is enabled in your childcare booking system, you will see a new merge variable appear when building marketing templates in your CRM platform!

image (11)

Step 3: Implement the "ParentScheduledTourLink" into your marketing templates. A great place to do this is in the first email response you send out to families who become New Leads.

In your response email, you can thank them for their inquiry. Then - provide key information about your center. Include the "ParentScheduledTourLink," so the family can see available tour times and submit a booking. 


Note: This feature is extremely powerful and ties directly into LineLeader Enroll! When using the Parent-Scheduled Tours merge variable, we will automatically detect which location the family is associated with your platform.

So, when families click the link to view tour booking times, we will automatically redirect them to the available appointment times only for the center they've inquired at. This is especially helpful for our multi-center users!

Improve conversions with an effortless touring process.

There are so many ways you can implement Parent-Scheduled Tours into your enrollment journey.

The first step is to take advantage of this intuitive feature! It's incredibly impactful for boosting enrollments. Provide families with an option to book tours right from your website.

Once that's in place, remember that you can implement your tour booking platform directly into your email content.

Happy touring! 👨‍👩‍👦

Not a User Yet?

Schedule a demo by clicking here to see how Parent-Scheduled Tours works up close.

Schedule a Demo

Already a User?

Learn more about LineLeader's other platforms to make center management a breeze. Plus, boost family engagement by sharing memorable moments.

Meet The Author

In his career, Teddy has enjoyed working in early-stage SaaS companies and successfully helping them grow. What started as a desire to simply support customers quickly turned into the study of Customer Success. Currently, Teddy takes on the role of Vice President of Customer Operations at ChildcareCRM where he is constantly learning and implementing new ways to design the optimal Customer Journey and internal processes. Outside of work, you can find Teddy diving into books about anything from “boring” world history to “epic” fantasy. You will also find him scouring the internet to learn about the newest trends in health, biohacking, and ancestral living or see him out in the field practicing archery. He loves music, sports, attempting to be a good cook, and traveling the world to experience new cultures. Strike up a conversation with Teddy, anything is fair game!

Subscribe to stay up to date on the latest industry news, trends and best practices for growing and managing your childcare business.