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[Press] ChildcareCRM Acquires MomentPath, Top-Rated Childcare Management Software and Family Engagement App, and Rebrands the Combined Company, LineLeader

Dallas, Texas, October 11, 2022 - Starting today, we are LineLeader 

Today, we announced the acquisition of MomentPath, top-rated childcare management software based in Indiana, USA, along with the rebranding of ChildcareCRM and the launch of our newest platform, LineLeader. Until now, there hasn’t been a single platform that provides absolutely everything a childcare business needs to succeed in an increasingly competitive market. With the introduction of LineLeader, we’re providing the first and only unified platform that delivers full-featured customer relationship management (CRM) software, a family engagement app, and childcare management software (CMS)—together in one solution.  

LineLeader: The First and Only Childcare Experience Platform

Childcare centres today purchase, manage, and train staff on more than six disjointed products that make the family and staff experience from enquiry to re-enrolment difficult. Not only is this expensive, but it creates complexity for prospective and enroled families and for the staff who have to manage the entire experience. To date, transformation in the childcare industry has focused on operational improvement, not improvement to the family consumer experience which is critical to success in a market that’s increasingly competitive.  

“Millennial parents make up 80% of today’s parents to children under the age of 12. They expect streamlined, digital experiences for everything from shopping and banking to childcare services,” said Matt Amoia, CEO of LineLeader, formerly ChildcareCRM. “They also have more options and resources when it comes to choosing a childcare provider. A parent may enquire for care at up to 7 different centres, schedule a tour with 4, and then enrol with 2 before making their final decision. In order to compete in today’s market, childcare organisations must make the family experience easy and convenient.” 

"Joining forces with ChildcareCRM provides us with an incredible opportunity to further our mission of changing the way families and educators connect, one moment at a time, faster than we could on our own. We pride ourselves on bringing the best-in-class experience for teachers and parents through our platform and are excited to have a unified solution to help childcare businesses attract, retain and engage happy families,” said MomentPath Founder & CEO, Caitlin Coffman. 

Introducing The LineLeader Platform  

The arrival of LineLeader is more than just a rebrand. This is the launch of a new, unified platform, also named LineLeader—the industry’s first and only Childcare Experience Platform (CXP) that provides childcare businesses with everything they need to manage their business and optimise the family experience. Plus, the LineLeader platform is easier to manage, adopt, and use. Childcare businesses can now partner with one company, get support from one company, and get best-of-breed technology.   

With the LineLeader platform, childcare centres can:  

  • Enrol more families. Capture and convert more leads. Automate lead follow up, tour scheduling, enrolment, and reporting. Move from paper enrolment packets to online registration. 
  • Engage families. Automate daily reports to share events with families in real-time. Automatically share developmental milestones and memorable moments with parents. Easily communicate with families via our family engagement app.  
  • Simplify centre management. Digitise check-in by replacing paper check-in sheets with digital check-in for students and staff. Bill and invoice online including recurring payments. Quickly report on attendance, payroll, and more.  

LineLeader modules
LineLeader by ChildcareCRM modules

LineLeader also includes several core platform features:  

  • One Platform, One Login: Login once and easily access all LineLeader functionality from enrol to engage to manage.  
  • One User Experience: Easily navigate across enroll, engage, and manage functionality with one familiar user experience.    
  • Unified Search and Data: Search across your prospective and enrolled family data with just one click to get a 360-degree view of your customers. 

Why LineLeader  

Do you remember the best job when you were in preschool? It was being chosen as the line leader. As the line leader, you had to guide your class—in an organised way—from the starting point to the ending point.  

Our technology platform empowers childcare professionals to be line leaders every day as they organise and guide families from their starting point (enquiry) to their ending point (re-enrolment). We’re reshaping childcare by providing a unified platform with absolutely everything a childcare business needs to be successful.  

LineLeader by ChildcareCRM on desktop, tablet, and mobile

LineLeader by ChildcareCRM shown on desktop, tablet, and mobile devices

What Happens to ChildcareCRM, ChildcareFORMS and MomentPath  

Users of ChildcareCRM and ChildcareFORMS will remain on their current product(s) with no change. The only change for our Australian customers is our name which is now LineLeader. Customers will continue to work with the same great people they worked with prior to the acquisition.  


Our Mission Stays the Same  

We’ve always been on a mission to power the childcare industry. Our acquisition of MomentPath, company rebranding, and new LineLeader platform put us in an even stronger position to achieve that mission. Serving more than 5,000 childcare centres worldwide, we’re as committed as we’ve ever been to helping childcare centres achieve their goals with the most complete, powerful, and simple software platform.  

About LineLeader      

LineLeader is the first and only platform to deliver full-featured customer relationship management (CRM) software, a family engagement app, and childcare management software (CMS) in one unified platform. LineLeader helps childcare organisations manage their business and simplify their staff and family experience so they can succeed in a competitive market. Now, childcare centres can eliminate the multiple disjointed products they use to grow enrolment, engage parents, and manage their centre. LineLeader serves more than 5,000 childcare centres worldwide. For more information visit 

LineLeader by ChildcareCRM

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Meet The Author

Pikka Turangan is an experienced marketer with a demonstrated history of working in the childcare industry. She is highly skilled in communications, copywriting, marketing strategy, campaign management, and event management. Pikka received her Bachelor of Business Administration (B.B.A.) with a focus in Marketing from Queensland University of Technology. She serves as the Marketing Manager for ChildcareCRM's Australian market.

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