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How Teachers Represent Your Childcare Brand (+ Recruitment Strategies)

Engaging teachers and staff at your childcare business should be your No. 1 priority. It’s easy to get distracted by the day-to-day details of running a company, but your employees should be your main concern.

Why is that? Let's explore how teachers impact your childcare brand. 👩‍🏫

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Teachers are priceless.

Families look at your teachers every day as a litmus test for whether your childcare center is healthy, growing, and the very best choice for their children.

According to, 70 percent of the U.S. workforce is not engaged in what they do. Ninety percent of leaders in those businesses know they need an engagement strategy to keep their workforce happy, but less than 25 percent actually have a strategy.

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How Teachers Embody Your Childcare Brand

As owners, you know your center's reputation hinges on how your teachers feel about working for you and how the parents feel about your teachers.

At Inspire! Care 360, we believe these four initiatives can make a huge impact on how teachers reflect your brand.

1. The Best Onboarding Process

When new teachers are introduced to your business, make sure their first impression is a stellar one. Implement a top-notch new hire orientation and mentoring program. It will reaffirm their decision to work as a member of your team and start them off on the right foot

2. Assign Mentors

Teachers have to face many challenging behaviors in the classroom. Every new teacher should be assigned a mentor who can guide them. Learning from a peer and having a checklist to navigate the training elements is a good idea to help with retention.

Did you know that only 10 percent of learning is retained by reading new-hire materials?

But adding an element of “practice by doing” boosts the retention rate to 75 percent. Teaching others and immediate use of the skill has shown a 90 percent retention rate, according to the Learning Pyramid from National Training Laboratories. Do you have a mentoring process for new hires? The Inspire! Care 360 New Hire Mentoring Program has been built specifically with the intention of applying knowledge for retention.

3. Health Care and Wellness

Not only are your teachers exposed to illnesses from the children they care for, it’s also more difficult for them to get time off to visit a doctor. Also, many of your employees may be part-time teachers or not eligible for major medical benefits. Consider adding a virtual health benefit for your employees.

We have found it’s highly affordable — costing as little as $10 per month per employee for owners — and available to your teachers and their household members. You can explore telemedicine and virtual doctor offerings in your area or consider Inspire! Care 360 Virtual Health.

No matter which group you use, the benefits for your staff are invaluable. Word will spread quickly among teachers in the area and help build your reputation for being an excellent employer.

4. Ask Your Teachers What They Value

Employees who are informed early and often about changes to their workplace are more likely to be accommodating of changes. Use staff surveys to poll your teachers before making changes that might affect them. Take their feedback seriously and reconsider your plans if the overwhelming majority of the staff would not be happy about it.

Your teachers are the front line of your business. Keep them engaged, involved, and well cared for. Your families and the community will see a visibly happy staff and know each day the children at your center are happy too! For example, modern resources like childcare technology can simplify tasks for teachers - freeing up their time.


Teacher and children 

Recruitment Strategies to Hire the Right Teachers

  1. Define your hiring needs: Clearly outline the qualifications, experience, and skills you require in a teacher. Identify the specific subject areas or grade levels you need to fill to focus your recruitment efforts.

  2. Maintain a career page on your website: Create a dedicated careers page on your school's website with information about open positions, benefits, and the application process.

  3. Assess teaching skills: Incorporate demonstration lessons and teaching simulations into the interview process to evaluate candidates' teaching abilities and classroom management skills.

  4. Emphasize professional growth: Highlight the opportunities for professional development and career advancement that your institution provides. Teachers are often drawn to schools that invest in their growth and foster a positive classroom environment.

Meet The Author

FOUNDER/CEO | INSPIRE! CARE 360 Anthony A. D’Agostino is the Founder and CEO of Inspire! Care 360. IC360 offers its Premier Partner members advisement, tools and support to Engage Staff, build Brand Identity, focuses on Time and Cost Efficiencies to support your production of an Amazing Culture for an exceedingly low membership investment. D’Agostino has also owned and operated Inspire! Learning and Childcare and Inspire! Crayon Campus locations in Western NY for close to 10 years.

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