Your Ultimate List of Childcare Data and Statistics

What’s peanut butter without jelly? 🍞

What’s a plan without data and statistics? 📈

You want more insight, and we’ve got the solution. Check out well-researched childcare data and statistics from our annual Benchmark Report. Take a glance at this information to improve enrollment, center management, staff retention, and family satisfaction.

Ready to dive in?

Stats About Millennial and Gen Z Parents

40% of Millennials prefer self-service over human contact with businesses.
64% of Gen Z consumers believe brands should provide a personalized experience.
53% of Gen Z bought something through a mobile device in the last 6 mos.

80% of Millennials expect an immediate response when contacting a company.
33% of Gen Z has never written a check to make a payment.
89% of Millennials said they would use a mobile app for contactless check-in or payments.
41% of Gen Z will provide their data for a more personalized experience.
60% of Gen Z are more likely to hang up if a business doesn't answer their call in under 45 seconds.

Studies show that brand loyalty among Millennials increases 28% on average if they receive personalized customer experiences.
50% of Millennials don't carry cash
53% of Gen Z consumers prefer to shop online.
76% of parents want to hear from schools at least once per week.
Re-engagement campaigns are effective, as 45% of recipients who receive re-engagement emails typically read them.

Want to learn more about your key parent demographics?

Available now - download the essential 2023 benchmark report for childcare providers. 👩‍🏫

Business, Employee, and Industry Stats

It costs 30-50% of your employee’s annual salary to replace them.
More than 60% of workers estimate they could save six or more hours a week by automating their repetitive tasks.
25%-27% of teachers have considered quitting.
On the other hand, a highly engaged workforce can increase profitability by 36%.

Childcare Marketing and Lead Stats

This is a problem because research shows that contacting a lead after 30 minutes is 21X less effective than following up within 5 minutes.
Even contacting a lead at the 5-minute mark means they're 10% less likely to respond.
Using segmented, targeted, and personalized emails can generate as much as 58% of your revenue.
66% of consumers won't make a purchase if they receive content that isn't personalized to their unique needs.

A recent study found that automated lead nurturing can even convince 15-20% of potential buyers who weren't initially ready to purchase.
One company reported saving 8 hours per day when they started scheduling reports automatically using their childcare software.

Social Media Stats

With 2.8 billion monthly active users, it's no surprise that Facebook is a popular platform for childcare businesses to generate leads and connect with parents.
In fact, 90% of parents use Facebook every week.

LineLeader Enrollment and Engagement Stats

Almost 25% of inquiries for your childcare business come from phone calls.
In our recent survey, we found that 90% of childcare professionals don't respond to leads right away.
84% of respondents from our survey said they rely on spreadsheets, notebooks, or sticky notes to capture incoming leads.
68% of our top converters use call recording to capture and store incoming phone leads and more easily convert them to enrollments.

28% of our top converters use Facebook integration to follow up with Messenger and Lead Ad inquiries faster and from one central location.
70% of childcare owners and directors use landing pages and web forms to capture more leads.
Our top converters average 35% more active landing pages and companies that increased the number of landing pages on their website from 10 to 15 saw a 55% increase in leads.
Our top converters send 2-3 texts and 6 emails to leads throughout the enrollment process.
Our survey revealed that almost half (42%) of childcare professionals reported sending updates to families about their child's development 2-3 times per week.

32% of childcare businesses consistently communicate with enrolled families at least once a day, according to our survey.
78% of our top converters have self-service options enabled, such as parent-scheduled tours, and they make sure to contact leads quickly after the initial inquiry.
In our recent survey, we found that only 11% of childcare professionals say they receive registration paperwork back within a day.
In our recent survey, 53% of childcare professionals said their teams spend 7 or more hours a week on lead follow-up, which is the easiest task to automate for childcare businesses.
But if you're not taking the necessary steps, you could be losing up to 79% of your potential families.

Our top converters send 36% more texts and 77% more emails to engage families.
Our survey found that 60% of childcare businesses spend 7+ hours per week sending updates to families about their child's day and developmental milestones.
In our recent survey, we found that 66% of childcare businesses collect checks and cash onsite rather than enabling parents to pay digitally.
The same survey also found that over 35% of childcare businesses say it takes an average of
3-6 days for families to pay tuition fees.
Our top performers use 4X more custom reports to get a deeper insight into business trends.

Our survey revealed that many childcare businesses spend a significant amount of time each week (between 4-9 hours) compiling reports by hand.
In our survey, 37% of childcare professionals said that collecting and preparing data manually takes a significant amount of time and hinders their team's success.
28% of centers process $20,000 or more each month, according to our survey.
In our survey, nearly 55% of childcare businesses spend between 4-9 hours per week compiling reports by hand.