Skip to content

3 Keys to Capturing Leads and Boosting Enrollment

Are you having trouble capturing leads for your center? 

Often times, when your staff find it difficult to engage prospects and capture leads, you’re not giving your parents an optimized enrollment experience. With numerous options for childcare centers, it’s important that your center implement strategies to make the enrollment process smoother and make your center stand out from the rest. 

What is today's parent experience like?

Today’s parent experience is often a series of starts and stops that can take a very long time. Parents can become impatient if the enrollment process is too tedious and lengthy. Furthermore, you’re likely interacting with millennial parents. Many millennial parents grew up during the Internet boom, so they are expecting fast responses and digital options. Today’s parents don’t want any wasted time or inconvenient processes. 

The parents that you’re interacting with want self-service options, immediate responses text communications, and convenience. Having these types of features implemented and automated in your enrollment process can boost enrollment overall. Moreover, these types of features make it easy for parents to search and inquire online, schedule tours, and makes it easier to determine next steps.  

parent journey

Understanding the Parent Experience

If you’re missing a few leads, not following up after tours, and losing parents that never completed enrollment paperwork, then you are offering your parents an unoptimized enrollment experience. The parent experience should always be your priority because not only does it affect enrollment, but it also affects retention. It actually costs twice as much to attract new families, rather than retaining the families already enrolled.  

In order to capture leads and boost enrollment, you must understand the parent journey. There are seven steps in the parent journey: 

  1. Parents begin researching childcare centers online. 

  2. Parent lands on your website. 

  3. Parent expresses interest in your center. 

  4. Parent completes a tour and is interested.

  5. Parent is ready to enroll or they are waitlisted. 

  6. Parent pays fees. 

  7. Your center starts to work on retention. 

See More Ways You Can Optimize Capturing Leads Across Your Centers Today

Understanding the parent journey is the first step in learning how to capture leads and boost enrollment. Once your understand the parent journey, then you can offer your prospective families an optimized parent experience. 

To learn more about this subject, watch the webinar linked below. 

Meet The Author

Asyah Jiron is a marketing intern with professional experience in field marketing, content, and advertising. She attends the University of North Texas and is pursuing a Bachelor of Arts in Communication Studies with a Marketing concentration. Asyah is passionate about growing her marketing knowledge and always tackles any new challenge thrown her way.

Subscribe to stay up to date on the latest industry news, trends and best practices for growing and managing your childcare business.