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Capture More Family Leads with ChildcareCRM's Facebook Integration

Facebook has 2.8 billion monthly active users - which makes it a popular platform for childcare businesses to interact with prospective parents and generate new family leads. In a single day, you and your team are juggling communications with parents in multiple places – including email, text, your website, and Facebook.  

Without a way to quickly organize and respond to your Facebook inquiries, leads will slip through the cracks. You need a way to streamline these responses and automate follow-up tasks to save staff time.  

ChildcareCRM now integrates with Facebook Messenger and Facebook Lead Ads to help you capture more leads. Parent name or contact information flows directly into ChildcareCRM for automated, immediate follow-up. 

Grow Your Business with Facebook 

Millennial parents make up 80% of today’s parents to children under the age of 12, meaning they’re your #1 parent demographic. Since 90% of them use Facebook every week, it’s often their most convenient communication option when interacting with local businesses.  

40% of parents prefer self-service options over human contact with businesses and many see phone calls as overly intrusive. So as parents turn to channels like Facebook for convenient communications with your center, make sure you and your team are prepared to capture these inquiries and have a process in place for responding to them. Otherwise, you’ll miss out on opportunities to enroll new families at your centers.  

Canva Updates

ChildcareCRM Facebook integration

Streamline Lead Communications

The ChildcareCRM Facebook integration seamlessly organizes communications from Facebook Messenger in your CRM inbox and captures the parent’s name as a lead. Plus, parent information from Facebook Lead Ads is automatically captured as a lead, letting you know that someone has expressed interest in your center and triggering your automated workflows to encourage them to schedule a tour and eventually register for care. Understand how effective Facebook leads are by tracking Facebook as a lead source. 

FB- New Leads - To Do

“With this new integration, our customers will no longer be at risk of not seeing a parent inquiry on Facebook and missing out on the opportunity to enroll that family. Our Product and Engineering teams have worked closely with Facebook to ensure that parent information is collected seamlessly within our CRM and CRM+ software,” said Seth Martin, CTO at ChildcareCRM. “Since ChildcareCRM allows you to automate follow-up communications for Facebook inquiries and conversations, staff will also have more time to spend where it matters most – with their enrolled children.” 

Key Benefits
  • Save time. Automate Facebook lead capture and follow up. Quickly respond to Facebook Messenger communications from your ChildcareCRM inbox. 

  • Grow at scale. Easily integrate multiple Facebook business accounts to capture Facebook leads for each center location. 

  • Boost enrollment and waitlists. Capture more leads from Facebook and follow up with those leads immediately using ChildcareCRM automation.  

  • Get a two-in-one integration. Capture both Facebook Messenger conversations and Facebook Lead Ad forms in one place. 

Use Facebook Integration for Multicenter Childcare Organizations  

For multicenter organizations, ChildcareCRM easily integrates multiple Facebook business accounts to capture Facebook leads for each location. 

FB - CRM - Mapping

Use ChildcareCRM to enhance Facebook follow-up for each location in your multicenter organization.

Boost enrollment and waitlists by capturing more leads from Facebook and following up with those leads immediately using ChildcareCRM automation. Get more information about the integration and how to turn it on for current users, in this overview document. And for additional ways to optimize Facebook for childcare marketing and business growth, click here. 

See how the ChildcareCRM Facebook integration works in real-time when you schedule a demo. 

Schedule a Demo

Meet The Author

Hope Dasher is a marketing professional with years of SEO content writing and social media strategy experience. With a bachelor's degree from The University of Texas at Dallas in Psychology and Child Development and an emphasis in language, she has extensive knowledge in the childcare system, effective marketing strategies, and copywriting. Hope serves as a copywriter for ChildcareCRM’s marketing team.

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