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How to Optimise Marketing Campaigns with Real-Time Reporting

Do you know how marketing is performing across all your centre locations? 

It’s tough to identify your most successful marketing efforts without access to real-time enrolment reports. And unfortunately, without this data, it’s impossible to know if there are any issues in your enrolment process that may be causing you to lose opportunities and miss out on potential revenue.  

Learn how to make smarter decisions for your childcare business – faster. Improve your conversion rates with optimised marketing campaigns, backed by actual data. 

Why Is Reporting Important for Childcare Enrolment? 

Understanding how to optimise marketing campaigns starts with reporting. Childcare enrolment and marketing reports display information about your family data, staff productivity, task efficiency, campaign success, and more. Real-time reports update your data promptly and more often– ensuring you have the most up-to-date information available. Time-sensitive data – like tours scheduled that day, enrolment conversions, and children starting – are typically visualised in real-time dashboards. 

Download the guide to learn about helpful reports for childcare marketing leaders. 

How Does Real-Time Insight Impact Childcare Organisations? 

Have you gone days, even weeks, without knowing the current performance across your centres? 

Fortunately, real-time insight gives you and your team access to campaign data, so you can enhance your marketing communications. Personalise your marketing campaigns to communicate with the right parents via the right channels.  

Once you know what prospective families prefer, send engaging content that converts. Further, use real-time reporting to... 

  • Better understand your parent journey 
  • Make well-informed decisions that grow your childcare organisation 
  • Maintain accurate information
  • Reduce costs with a data-driven strategy 

Types of Reports to Elevate Your Marketing Campaigns and Enrolment Journey 

1) Marketing Campaign ROI Report  

Overall, this report tells you which marketing campaigns are most effective. It details an account of which active marketing campaigns are producing enrolments. Unfortunately, lacking a Campaign ROI report leads to inefficient campaigns that run longer than they should. You’ll possibly experience a loss of revenue without access to this data. 

See the results of each marketing campaign and the outcome of specific conversion or revenue opportunities. Invest marketing spend in the highest-performing campaigns. 

Marketing Campaigns ROI-1

Marketing campaign ROI report 

2) Marketing Source Report  

A marketing source report tracks your marketing sources, such as families coming from your website, search engines, direct mail, referrals, and more. This report tells you where each new lead came from, giving you a visual of how many leads are from each channel. Without it, you’ll find it difficult to know your most popular marketing channels – which wastes your marketing and advertising efforts. 

With a clear view of your most popular advertising channels, you’ll know how parents are learning about your centres. Improve your marketing efforts and, ultimately, your ROI by investing in the channels your parents prefer. 

Count of guardian screenshot

Marketing source report 

3) Estimated Revenue Report 

An estimated revenue report provides a ratio between the dollar value of your enrolment funnel and upcoming revenue from lead conversions. Each enrolment stage or lead status your prospective parents go through represents the progression of opportunity.

Without this report, it’s difficult to predict revenue based on active leads in your enrolment funnel. In short, you won’t know how much money your leads will generate in the future. This is a vital report to make forecasts that impact your childcare organisation. In addition, with the right marketing automation software, you can filter by status to show your revenue decrease from lost opportunities. 

Estimated Revenue by Location screenshot

Marketing source report 

Essential Features of Real-Time Reporting That Boost Enrolment

1) Quickly See Success with Dashboards 

Dashboards offer a quick glance at real-time performance – either by location or across centres.  

Dashboard LineLeader


2) Use Visualisation Graphs and Tables 

Family information and centre success visualisation makes the data more natural for the human mind to comprehend and therefore makes it easier to identify patterns. 

Specifically, data visualisation communicates information in a manner that is universal, fast, and effective. This practice can help childcare organisations identify which areas need to be improved. 

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Visualisation graph

3) Schedule and Send Reports 

It’s helpful to find childcare software that lets you automatically schedule reports to executive leaders or board members. Send the data to relevant executives to provide support for your enrolment and marketing choices. 

Schedule Report Action

Scheduled reports

Automate Your Reports with the Right Childcare Software

Having minimal insight into the performance and efficiency of your childcare centres across locations is confusing. It makes well-informed decision-making hard to come by.  

Luckily, with LineLeader you can get an immediate understanding of where your leads are coming from and how your marketing campaigns are performing to enhance your communication strategy and approach. Easily optimise your ROI (return on investment) and predict future revenue. 

Already Using LineLeader by ChildcareCRM? 

Download the guide to see impactful reports that can help grow and optimise your childcare business.  


Meet The Author

Pikka Turangan is an experienced marketer with a demonstrated history of working in the childcare industry. She is highly skilled in communications, copywriting, marketing strategy, campaign management, and event management. Pikka received her Bachelor of Business Administration (B.B.A.) with a focus in Marketing from Queensland University of Technology. She serves as the Marketing Manager for ChildcareCRM's Australian market.

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