Blog | LineLeader

Text Templates for Engaging Families During Enrollment

Written by Hope Dasher | Mar 2, 2023 9:49:47 PM

How do you ensure each family is guided through enrollment and beyond? 

Families now expect an exceptional customer experience with convenient communication options. In fact, 60% of Millennials – your #1 parent demographic – prefer text messaging. 

Help families navigate your enrollment process and maintain engagement after they enroll with texting. Effortlessly communicate in a way they prefer. See sample text templates to properly follow up with families.

Plus, learn about the first and only true all-in-one childcare software to simplify building and nourishing relationships. 

Table of Contents

Grab your free text templates below!👇

Download your free text templates by clicking here. Then, read the rest of this blog to gain expert tips that help drive engagement.

New Lead: Text Template 1 

From [Location Name] 
 
Hi [Lead First Name], thank you for reaching out to [Location Name]. Let us know your questions and when you would like to schedule a visit. We're happy to guide you through every step of our enrollment process. 😊 

[Link to Parent Scheduled Tours Calendar] 

Thanks,  

[User First Name] [User Last Name]  

[User Email Address] [User Phone Number].  

Texting Tips 

  • 72% of customers will only engage with personalized messaging. 
  • Don’t forget to use merge variables to easily personalize your text messages. 
  • Add your favorite emoji to captivate the attention of prospective parents. 

Scheduling a Tour: Text Template 2 

From [Location Name] 

Hi [Lead First Name], this is confirmation of your scheduled [Task Type] on [Task Due Date] at [Task Due Time]. We look forward to seeing you at [Location Address]!  

Please let us know if you have any questions in the meantime.  

See you soon!  
[User First Name] [User Last Name]  

[User Email Address] [User Phone Number] 

Texting Tips 

  • 40% of Millennials prefer self-service over human contact with businesses. 
  • Often, today’s parents prefer to schedule a tour at their convenience.  
  • You can give parents what they want by adding a digital tour calendar to your website. 

Tour Scheduled Reminder: Text Template 3 

From [Location Name] 

Hi [Lead First Name], I want to remind you about your upcoming [Task Type] on [Task Due Date] at [Task Due Time]. Our address is 123 ABC Street.  

Please let us know you’re coming in for your tour at [Location Name] by replying to this text with your favorite emoji. 😎 
 
Hope to see you soon! 

[User First Name] [User Last Name] 

[User Phone Number], [User Email Address] 

Texting Tips 

  • LineLeader by ChildcareCRM’s best converters send 13x as many individual texts compared to the worst converters.  
  • Parents appreciate childcare businesses that send reminders – especially with their busy schedules. Text templates can help you automate communication with the click of a button.
  • In fact, 64% of customers consider appointment reminders the most valuable texts they get from businesses.  

Post-Tour Follow-Up Text: Template 4 

From [Location Name] 

Hi [Lead First Name], (Highlight your unique selling propositions + include an offer)  

Thank you for visiting us! I hope you enjoyed your tour today. It was great telling you more about [Program of Interest]. 

Please let me know if you have any outstanding questions I can answer. 

Otherwise, if you’d like to move forward - you can enroll in one of our center’s many exciting programs – entirely online. [Digital Forms Link] 

We look forward to hearing from you! 😃 

[User First Name] [User Last Name] 

[User Phone Number], [User Email Address] 

Texting Tips 

  • Retailers that use targeted messaging, personalization, time-sensitive promotions, and strong CTAs (ex: enroll now) in their text marketing can increase conversion rates to 23%. 
  • Don’t leave parents in a holding pattern – keep them engaged with text messages.  

Registration and Tuition Reminder: Text Template 5 

From [Location Name] 

Hi [Lead First Name], I hope you’re doing well! This is a reminder that you expressed interest in enrolling at [Location Name] on [Tour Date].  

Please fill out your enrollment packet online as soon as possible, as we have limited seats available. We look forward to you joining our community. And as always, please let us know if you have any questions! 

[Location Director First Name] [Location Director Last Name] 

[Location Director Phone Number], [Location Director Email Address] 

Texting Tips 

  • It only takes an average of 4 days for families to complete online enrollment packets. 
  • Families need reminders and consistent messages to guide them through registration. 

Thanks for Joining the Waitlist: Text Template 6 

From [Location Name] 

Hi [Lead First Name]! This is to confirm that your child is now on our Wait List. We're so excited that you're going to be part of the [Location Name] family. Please let us know if you have any questions - we'll be checking in periodically.  

Thanks! 

[User First Name] [User Last Name] 

[User Phone Number], [User Email Address] 


Texting Tips 

  • 88% of customers want their order updates, reminders, and order confirmations sent as texts. 
  • Continually check in with your waitlist to ensure your center remains top of mind.  

Enrollment Check-In [Pre-Start Date]: Text Template 7 

From [Location Name] 

Hi [Lead First Name], Your child’s start date is right around the corner, on [Start Date]! To make your transition smooth – here are a few first-day essentials we recommend bringing.  

-Backpack 

-Lunch or snacks (if your child is not eating our provided meals) 

-Bottles with labels, for infants 

-Disposable diapers and diaper cream, if potty training 

-Extra set of clothes (in case of an accident) 

*Friendly Note – [Location Name] will provide diapers and additional clothing. However, it’s always helpful to bring supplies your child is familiar with on the first day (if possible). 

-Special blanket or toy for naptime 

We’re looking forward to seeing your family on [Start Date] at [Location Address]! For more information on what to expect – check out our First Day FAQ page. [Link] 


Texting Tips 

  • LineLeader by ChildcareCRM found that 5-10 workflow automations are the ideal number to guide families through enrollment. 
  • Put effort in the beginning by consistently communicating with families.  

Enrollment Start Date: Text Template 8 

From [Location Name] 

Welcome to [Location Name], [Lead First Name]. We want to send you warm wishes on your child’s first day. If you have any questions or concerns, feel free to let us know. We look forward to seeing your family flourish with us! 🤓📚 
 
Thank you!  

[User First Name] [User Last Name] 

[User Phone Number], [User Email Address] 


Texting Tips 

  • 89% of consumers say they prefer texting with businesses over any other mode of communication. 
  • Giving families an easy way to respond builds relationships early on. 

Enrolled After 30 Days: Text Template 9 

From [Location Name] 

Hi [Lead First Name]. Believe it or not, the [Lead Last Name] family has been a part of ours for 30 days already! I want to assure you that your family has enjoyed the best early childhood program that [Location City] has to offer. 

If you feel comfortable sharing, I'd love to hear about the positive experiences you've had with us so far in this survey [Link]. I would also like to address any lingering questions or concerns you may have. 

Thank you for your continued trust and support! 

Warmly, 

[Location Director First Name] [Location Director Last Name] 

[Location Director Position] 

[Location Director Phone Number], [Location Director Email Address] 

Texting Tips 

  • 56% of consumers said they would text businesses more often if given the opportunity. 
  • Families want to hear from the center they send their children to each day. 

Enrolled After 60 Days: Text Template 10 

From [Location Name] 

Hi [Lead First Name], we want to check in and see how your family is doing. The [Lead Last Name] family’s first two months at [Location Name] have flown by!  

Since you’ve had time to adjust, I'd love to get your feedback about [Location Name]. Please leave us a review here [Link]. 

Your response will be greatly appreciated. Thank you for your continued loyalty. 💖 

Best Regards, 

[Location Director First Name] [Location Director Last Name] 

[Location Director Position] 

[Location Director Phone Number], [Location Director Email Address] 


Texting Tips 

  • Collecting online reviews for your childcare business helps build credibility (and allows your childcare website to rank higher on Google). 
  • In fact, 93% of users say online reviews had an impact on their buying decisions. 
  • Parents searching for care love to read center reviews from happily enrolled families. 

Enrolled After 90 Days: Text Template 11 

From [Location Name] 

Hi [Lead First Name]. Can you believe it's already been three months since you joined our community? We are constantly striving to improve your child's experience in the classroom and your experience as a parent. 

With that, I’d love to help schedule time for a parent-teacher conference to review your child’s positive development thus far. At [Location Name], we’re all about building strong parent-teacher to propel your child’s growth. Please feel free to text back or call us at [Location Phone Number] to schedule a parent-teacher conference.  

Committed to your family’s success, 

[Location Director Phone Number], [Location Director Email Address] 

Texting Tips 

  • Teachers report that only 57% of parents attend parent-teacher conferences. 
  • Parent-teacher conferences are key to connecting educators and families. Plus, they keep a child’s development on track. 
  • Send reminders and make parent-teacher conferences accessible for families to attend (ex: host in the evenings after parents get off work). 

LineLeader by ChildcareCRM Simplifies Your Family and Staff Experience 

Families expect your center to provide easy ways to communicate. Give parents the convenient options they’re looking for with text messages. Plus, save your staff valuable time by using the pre-built text templates in this article and automatically sending them with an intuitive childcare solution. 

Not a User Yet? 

Schedule a demo to help families navigate enrollment with ease.

Already a User? 

Learn more about all the communication features LineLeader offers.  

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