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Today We Are LineLeader: A Message from Our CEO

Dallas, TX – October 11th, 2022 

ChildcareCRM Customers and Community, 

Today we are LineLeader! 

I'm proud to announce the acquisition of MomentPath, childcare management software, the rebranding of ChildcareCRM and MomentPath to LineLeader, and the launch of our newest platform, also named LineLeader.  

The arrival of LineLeader is more than just a rebranding. This new platform is the Childcare industry’s first and only unified platform that delivers full-featured customer relationship management (CRM) software, a dedicated parent engagement app, and childcare management software (CMS)—together in one solution.

Who Is MomentPath?

MomentPath is enterprise-wide childcare management software that unites all your stakeholders and tells you everything you need to know as you grow. Serving more than 1,000 centres, MomentPath strengthens connections between parents and educators. It includes a communication app and a customisable platform where parents, teachers, and administrators can access the tools and information they need more efficiently and redirect their focus to what matters most – caring for children.

What This Means for the Industry   

Most childcare businesses are juggling multiple products to manage their business. They’re buying, onboarding, training, managing, and getting support for, on average, more than six different products. This is expensive, time-consuming, and inconvenient for staff and families. More importantly, it makes it difficult to succeed in an increasingly competitive market. 

With the introduction of LineLeader, you get absolutely everything you need to run your business and optimise your family experience in one unified platform. With one login, you can easily search, manage, and report on pre- and post-enrolment data, making running your business—and your family experience—easier and more convenient. 

With LineLeader you can: 

  • Enrol: Capture and convert more leads. Automate lead follow-up, tour scheduling, enrolment, and reporting. Move from paper enrolment packets to online enrolment.
  • Engage: Automate daily reports to share events with families in real-time. Share developmental milestones and memorable moments with parents. Easily communicate with families via our family engagement app.
  • Manage: Digitise check-in by replacing paper check-in sheets with digital check-in for students and staff. Bill and invoice online including recurring payments. Quickly report on attendance, payroll, and more.

3 modules of LineLeader: enroll, engage, manage

The 3 modules within LineLeader by ChildcareCRM – Enrol, Engage, and Manage

What This Means for You

Users of ChildcareCRM and ChildcareFORMS will remain on their current product(s) with no change. The only change for our Australian customers is our name which is now LineLeader. Customers will continue to work with the same great people they worked with prior to the acquisition. 

Read our FAQ’s for more information. 

Furthering Our Mission

More than a decade ago, the founders of ChildcareCRM pioneered the first-ever CRM software for the early childhood education industry. Over 12 years, we've added countless new features, a modern user experience, and two CRM editions, one for single centres and one for multi-centres. Most recently, the launch of our digital enrolment and online payment solutions provided you with everything you need to manage your enrolment journey.  

Joining forces with MomentPath provides us with an incredible opportunity to further our mission of powering the childcare industry, faster than we could on our own. Partnering with a team that’s as passionate as we are about providing best-in-class solutions and support to childcare businesses has been remarkable, to say the least. And this exciting marriage of products, teams, and passions is what takes us into the next chapter of our story.

Why We Chose LineLeader   

You may be wondering why we chose the name LineLeader. In the early days of primary school and preschool – the line leader the line leader, had to guide your class—in an organised way—from the outside of the class all the way in. 

Our technology platform empowers childcare professionals to be line leaders every day as they organise and guide families from their starting point (enquiry) to their ending point (re-enrolment).  

Thank you for being a valuable part of our story, putting your trust in us over the last 12 years, and helping us get to where we are today. But most of all - thank you for your continued loyalty and support.  

If we can be of any assistance, please contact us at 

For more information about the new platform, visit or read our full press release.  


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Matt Amoia

Matt Amoia 
LineLeader by ChildcareCRM 

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