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How to Build High-Impact Centralised Enrolment Teams: A Note From Our CEO

26 November 2024

We know that many operators have experienced enrolment challenges recently, with 68% of our 2025 benchmark survey respondents reporting that their occupancy is 70% or lower. At LineLeader, our...

Education

Must Read Best Practices for Family Surveys

21 October 2024

Your families' opinions matter!

mom and young son cooking healthy meal in kitchen

Education

5 Ways to Learn and Play during National Science Week

29 July 2024

National Science week is an enjoyable time where children and adults of all ages can learn a little bit more about science. It's not just for the science lovers! This year's National Science Week...

Technology

Connecting Early Childhood: KinderM8 and LineLeader Integrate

11 June 2024

KinderM8 customers can use LineLeader to sync family data; plus improve lead follow-up, bolster conversion success, and streamline enrolment operations.

Unique, Childcare, Competition, Australia Childcare software, ECE CRM software, Australian marketing tools

Business

Crush the Competition With Effective Competitor Analysis

20 May 2024

It's not how fast you're running, it's how steady you can run for a long time. Have you noticed how fast you're running?

Childcare

The Strategic Waitlist: A Guide for Australian Early Learning Centres

21 February 2024

In the bustling world of early childhood education and care (ECEC), where demand ebbs and flows like the tides, the strategic management of waitlists can be a make-or-break factor for providers...

Education

10 Heartfelt Ways to Appreciate Your Childcare Staff & Parents

10 October 2023

Did you know – an employee that’s recognised and appreciated is 5x more likely to see growth in their organisation? And these employees are 44% more likely to be “thriving” in their life overall? Wow!

Childcare

How to Engage Your Childcare Waiting List [+ 9 Email Templates]

10 October 2023

Your waiting list families are caught in a holding pattern.

Australian Childcare News

Introducing LineLeader's New CEO, Brett Neller

5 October 2023

I am happy to share that I have recently been appointed as the Chief Executive Officer of LineLeader by ChildcareCRM. Taking on this new role is both a humbling and exhilarating experience, and I am...

kid with stacks of work - disarray waitlist process

Technology

6 Tips to Speed Up Managing Your Enrolment or Waitlist Process

28 August 2023

80%of sales require 5 or more follow-up phone calls. How many times are your staff contacting families before they enrol? These days, your busy centre staff don’t have time to follow up with every...

blonde woman talking on cell phone while looking at childcarecrm dashboard on her computer

Technology

Use the Power of Marketing Automation | Childcare Business Plan

25 August 2023

There are many benefits to automating your marketing and sales processes with a CRM. Some of these include saving hours each day, reducing marketing and staffing costs, and increasing your business’...

location dashboard - lady managing her to-do list

Childcare

Easily Boost Centre Management & Master Your To-Do List to Save Time

11 August 2023

Do you feel like there’s not enough time in the day to complete all items on your to-do list? Sometimes, you think you have time to get everything done but then you’re sidetracked by requests from...

Technology

Capture Leads from Anywhere with the Exciting LineLeader by ChildcareCRM...

11 August 2023

Did you know almost 25% of enquiries for your childcare business come from phone calls? But busy, overloaded staff are often unavailable to answer these calls. When they can, contact information for...

Childcare Marketer Using Email Drip Campaigns for Daycare Marketing

Australian Childcare News

Ultimate Guide to Using Drip Campaigns for Childcare Marketing

10 August 2023

How do you engage prospective families? 59% of marketers say their biggest challenge is having enough time to create engaging content and campaigns that successfully nurture leads. Ensuring every...

Technology

LineLeader by ChildcareCRM Wins a 2023 Cloud Award

10 August 2023

Irving, TX – February 7th, 2023 – LineLeader by ChildcareCRM is thrilled to announce that it has been named a ‘Winner’ in the Cloud Award for Best Use of Telephony/Unified Communications in Cloud...

Automation

Save Time and Optimise Your Childcare Organisation with Intuitive Workflow...

10 August 2023

Efficiency and organisation are the secret ingredients to running a successful childcare organisation. But let's face it – manual tasks and endless follow-ups with leads can drain your staff’s time...

News

A Letter from Our CEO: New Investment in LineLeader Will Accelerate...

12 June 2023

We’ve had an incredible journey since we opened our doors in 2009 as the pioneer of childcare CRM software. From our recent acquisition of MomentPath’s childcare management software, our rebrand to...

Childcare

3 Tips for Kickstarting Your Childcare Lead Nurturing Strategy

31 May 2023

Are you struggling to attract and retain families in your childcare centres? 🤔 It's time to take your lead nurturing game to the next level! Studies show that businesses that excel at lead nurturing...

Education

How to Meet the National Quality Standards with a Lead Management Software

31 May 2023

As a childcare centre owner, you’re probably aware of the National Quality Standard (NQS) and the National Early Years Learning Framework (EYLF) apply to your centre.

Press

[Press] LineLeader Ranks Among Highest-Scoring Businesses on Inc....

16 May 2023

Irving, TX – May 9th, 2023 – LineLeader by ChildcareCRMhas been named to Inc. Magazine’s annual Best Workplaces list. Featured in the May/June 2023 issue, which hits newsstands on May 16, 2023, and...

family laying in the grass, in the sun: happy to self-serve throughout enrollment

Technology

Empower Families to Self-Serve with These 4 Proven Tips

28 April 2023

Self-service options make families happy. 😃 In today's busy world, finding ways to save time is essential. Self-service options help parents manage common childcare tasks on their own time, like...

News

Making the Right First Impression: Optimise Your Enrolment Process to...

27 April 2023

From initial outreach to enrolment, the enrolment process is the first crucial step in every family’s journey with your centre — and first impressions matter. But with multiple back-and-forth calls...

Childcare

New Year, New Childcare Parent Handbook: The Ultimate Policies and...

27 April 2023

Your daycare parent handbook is a business-critical resource. 📑 It gives families need-to-know info and prevents your team from getting weighed down with queries. Yet most childcare centres struggle...

News

Streamline Operations with 2 Time-Saving Features from LineLeader by...

20 April 2023

You know your time is valuable, and we couldn’t agree more. That’s why we've released four brand-new features to help you better manage your staff, enrolment, and reporting with ease. ⏰ Let’s dive...

Childcare

Unlock 5 Key Takeaways to Elevate Your Childcare Experience

20 April 2023

Level up your childcare experience.

children in daycare: families looking for a better experience

Education

Today's Staff and Families Are Looking for a Better Experience: Here’s Why

20 April 2023

Often, the burden of work that should be automated falls on your already-busy centre staff.

Childcare

Make This One Simple Change to Boost Your Enrolment Rate

20 April 2023

The most important follow-up happens after the tour, right? Wrong. ❌ The most crucial follow-up for potential families starts with the initial enquiry. In fact, the childcare centre that follows up...

Childcare

How to 10x Your Centre's Business Value Before an Acquisition

18 April 2023

As a childcare centre owner, you probably love early education. ❤️

avoid these marketing automation mistakes: LineLeader by ChildcareCRM best practices - hands holding marketing automation blocks

Technology

6 Marketing Automation Mistakes That Are Costing You Enrolments

18 April 2023

80% of marketing automation users saw an increase in leads after using the software. It’s safe to say – marketing automation can propel enrolment success forward, depending on how you use it. Without...

News

A Step-by-Step Guide to Implementing Childcare Lead Management Software

29 March 2023

Running a childcare business is no walk in the park.

family together LineLeader benchmark report

Education

5 Surprising Takeaways from LineLeader's 2023 Benchmark Report

29 March 2023

There are a lot of moving parts to running your childcare business.

family engagement app, center management system

Childcare

Discover These 5 Proven Text Marketing Best Practices for Childcare

28 March 2023

Nearly 80% of consumers shared that they like receiving offers via text.

Childcare

Millennial and Gen Z Parents: the Who, the What, and the How

28 March 2023

Are you looking to better understand the expectations of your parents? If so, you're in the right place! Millennials and Gen Z are parents now...we know – time really flies! 🤯 Growing up in the...

Childcare

Avoid Ad Fatigue: 4 Easy Ways to Keep Your Childcare Ads Fresh

28 March 2023

People see approximately 4,000-10,000 ads per day. Talk about information overload! 😱 Some of these ads may be plugged into blog articles or emails, others are sent via text, and many are used on...

family on social media - social media best practices

Childcare

5 Essential Social Media Best Practices for Your Childcare Centre

28 March 2023

Calling all childcare professionals! 🔈 We know you're busy, so we'll get right to the point. You're probably already on Facebook—75% of your parents are there, after all—but did you know that it's...

Childcare

Balancing Lead Quantity and Quality in Childcare

24 March 2023

Attracting new families to your childcare centre is critical. When you're trying to sell a product, it's all about the "quantity" of leads you can produce. But what really matters is quality. The...

Childcare

Ultimate Guide to Enhancing Your Childcare Website for Lead Generation

24 March 2023

How do you gain new enrolments?

Childcare

How to Customise Childcare Lead Management Software to Meet Your Needs

23 March 2023

Is there a place for customisation in the childcare industry?

Childcare

Data-Driven Approaches to Childcare Lead Management

14 March 2023

Let's face it. Childcare is a business that requires you to offer quality care for families and their children. There are many things that you can do to improve your childcare business externally and...

Education

The Future of Australian ECE Lead Management: Emerging Trends &...

6 March 2023

It’s not news that technology is the star employee in all industries, from hospitality all the way to childcare. Today, the childcare industry uses technology to help improve centre operations and...

Education

A Must-Have Checklist on Email Marketing for Early Learning Centres

2 February 2023

There are a lot of factors to consider when you're trying to market to prospective families or keep current families engaged about the latest news at your centre. Coming up with new marketing...

woman filling out online childcare registration forms in spanish

Technology

Differentiate Your Centre with Digital Multi-Language Enrolment Forms

26 January 2023

We’re all looking for ways to streamline repetitive tasks and save time. However, an emerging business trend across all industries is a focus on how to advocate for and serve underrepresented groups...

Technology

How to Optimise Marketing Campaigns with Real-Time Reporting

21 October 2022

Do you know how marketing is performing across all your centre locations? It’s tough to identify your most successful marketing efforts without access to real-time enrolment reports. And...

Technology

How to Accomplish More in Less Time: Childcare Experience Platform,...

21 October 2022

Childcare businesses manage and train staff on more than six disjointed products. Not only is it expensive to manage your business on multiple differing platforms, but it also creates complexity for...

Technology

Multi-Forms Streamline the Enrolment Process and Offer Additional...

13 October 2022

Paper-based enrolment is time-consuming for both families and staff. Staff are asked to print and organise paper forms, distribute and collect paperwork, and then manually enter family information...

Technology

[CS Recommends] 5 Tips for You - Easily Increase Online Reviews

12 October 2022

As a LineLeader Customer Success Manager, I talk to hundreds of childcare professionals and marketers every month. And the number one suggestion I offer them is to generate more online reviews to...

children playing who are enrolled in daycare program

Childcare

Increase Childcare Waitlist Conversions with These 3 Tips

12 October 2022

You've spent hours marketing your centre and building your waitlist. Don’t let waitlisted families fall through the cracks. Managing your waitlist is just as important as building it because it helps...

Childcare

Free Digital Marketing Tools For Your Childcare Centre

12 October 2022

This article was written in collaboration with Genevieve Carbon, the head of Marketing at Kangarootime. In ChildcareCRM’s 2020 Building Blocks For Success report, we found that, on average, 53% of...

LineLeader by ChildcareCRM - kids playing

Technology

LineLeader FAQ's for Customers

12 October 2022

Dallas, TX – October 11th, 2022 Today we are LineLeader! We're proud to announce the acquisition of MomentPath, top-rated childcare management software, the rebranding of ChildcareCRM and the launch...

LineLeader by ChildcareCRM - family at park

Technology

Today We Are LineLeader: A Message from Our CEO

12 October 2022

Dallas, TX – October 11th, 2022 ChildcareCRM Customers and Community, Today we are LineLeader! I'm proud to announce the acquisition of MomentPath, childcare management software, the rebranding of...

LineLeader by ChildcareCRM - family interacting with laptop

Technology

[Press] ChildcareCRM Acquires MomentPath, Top-Rated Childcare Management...

11 October 2022

Dallas, Texas, October 11, 2022 - Starting today, we are LineLeader. Today, we announced the acquisition of MomentPath, top-rated childcare management software based in Indiana, USA, along with the...

Technology

3 Ways Top Child Care Centres Use Text Message Marketing

15 August 2022

Where is your cell phone right now? Probably within an arm’s reach, right? For some of us, it

Education

CRM Best Practices – Increase Conversions with Parent-Scheduled Tours

15 August 2022

Tours are a big part of your business. ChildcareCRM is designed to help you engage with families across their entire journey - from the initial discovery of your centre through enrolment. We...

Education

Holiday Program Marketing Checklist

12 August 2022

School holidays arrives quickly every year. If you haven’t already created your marketing materials, it’s crunch time. Parents have plenty of options when considering care options during the...

Testimonials

Childcare Business Owners Uses ChildcareCRM to Improve Parent Engagement

12 August 2022

Many centre directors and owners are probably asking the same questions every day. How is my centre doing? How many family leads have come through today? How much revenue can my centre approximately...

Childcare

How to Implement an Effective Childcare Lead Management Process

11 August 2022

How do you keep track of new leads, their enrolment status, and essential family information? Managing leads on pen and paper is difficult for one centre but when you’re trying to enrol families...

Childcare

Why Your Childcare Centre Should Be On Social Media

11 August 2022

Did you know that there are over 3 billion social media users across the globe? In today’s digital age, social media has become an essential tool for childcare centres to appeal to prospective...

Technology

6 Childcare Reports You Should be Analysing and How Often

11 August 2022

Managing enrolment on pen and paper makes it nearly impossible to know what’s working and what’s not across your centres. Stop letting families slip through the cracks by viewing necessary family and...

Education

Get Back Your Lost Opportunities: They’re Not Gone Forever

24 July 2022

You may think your 'lost opportunities' are a dead end, but that’s not the case. Lost opportunities are your second chances. As the title mentions, they’re not gone forever – they're merely taking a...

Education

How ChildcareCRM can lift your occupancy through Albanese's Childcare...

20 July 2022

Educators, centre directors, centre owners and families are all eagerly waiting for the new changes being made under Albanese’s reign in government. Starting June 2023, the childcare subsidy will...

Education

The Remarkable Power of Continuing Child Education at Home

20 July 2022

Education doesn’t stop at soon as the centre closes. Learning needs to keep going at home to maximise the child's wellbeing and development.

Childcare

5 Ways Your Childcare Business is Leaving Money on the Table

19 July 2022

In 2020, 56% of open childcare centres lost money every single day. While some of the damage has been reversed since then, many childcare centres are still losing family leads and wasting valuable...

Education

5 Mistakes to Avoid When Enroling Families at Your Centre

18 July 2022

In today’s world, we’re busier than ever before. Childcare owners/operators, like you, and both your enroled and enquiring families are looking for ways to streamline processes to make things easier....

Education

ChildcareCRM Introduces Online Family Enrolment Designed for Childcare...

18 July 2022

ChildcareFORMS Gives Childcare Providers a Simpler, Paperless Way to Register Families

keep parents engaged during the holidays during australian childcare centre holidays

Education

3 Strategies to Keep Families Engaged During School Holidays

13 April 2022

Keeping waitlisted and enrolled families engaged can be hard, especially during school holidays. School holidays are jam-packed with different types of tasks, events and celebrations that keep...

Technology

Generate More Family Leads with LineLeader's Facebook Integration

21 March 2022

Facebook has 2.8 billion monthly active users - which makes it a popular platform for childcare businesses to interact with prospective parents and generate new family leads. In a single day, you and...

Technology

Use These Drip Campaign Marketing Best Practices for Childcare

18 March 2022

Automate your strategic marketing campaigns for every stage in the prospective family’s enrolment journey. 59% of marketers say their biggest challenge is having enough time to create engaging...

Education

Streamline the Parent’s Journey: From Enquiry through Post-Enrolment

22 February 2022

Millennials were one of the first generations to grow up in the digital age, and they use social media, texting, and their mobile devices more than any other parent demographic has in the past....

Technology

LineLeader Features You Should Use Every Day to Save Time

14 February 2022

Your LineLeader by ChildcareCRM software can help you do much more than just store family information and send follow-up communications. Take advantage of LineLeader’s functionality to save time,...

australian family with young children searching for childcare services during covid-19

Technology

How to Ease Parent Concerns Amid Centre Closures Due to COVID-19

13 February 2022

COVID-19 has disrupted the lives and development of young children in a big way. An Australian survey examined that 20% of one to five-year old's have experienced disruptive behaviours and symptoms...

Childcare

Best Practices to Increase Enrolments Using Drip Campaigns

8 February 2022

Drip campaigns are the best way to personalise the enrolment journey for every family. Remember those 'choose your own adventure books'? Well, drip campaigns are a lot like that! A drip campaign is a...

Childcare

Increase Your Childcare Occupancy Through Marketing Best Practices

9 December 2021

With a few adjustments to your marketing strategy, you can significantly improve your childcare conversion rates. The below best practices are shown to drive enrolment in a really meaningful way; and...

Childcare

4 Ways to Maintain Communication with Your Families During COVID-19

23 November 2021

The COVID-19 pandemic has made businesses around the world question their current strategies, especially childcare centres. It's important to not lose touch of your families at this time, but rather...

childcare provider sitting with young child

Education

Influential Women in the Early Childhood Education Sector: Elicia Bingham

21 November 2021

We may not always realise it but the educators in each childcare centre are the backbone of every child’s development, growth and wellbeing. Where would our children be without them? Taking some time...

Technology

Effectively Communicating with Parents in Childcare

18 November 2021

How you choose to communicate with others often sets the basis for your relationship with them. That can be friends, family, or while running your childcare centre, parents. As a caretaker or...

Childcare Marketing

4 Tips to Maximise Your Leads and Occupancy During School Holidays

2 November 2021

Do you notice a recurring drop in occupancy during the school holidays? Are your families regularly pulling their children out of care to help their financial status? Read below to see our 4 helpful...

childcare center director helping young children read a book

Education

4 Ways to Promote Your Children's Week Activities

21 October 2021

Children's week is an important event for children and organisations all over Australia. This year's theme - "Children have the right to meet together and to join groups and organisations, as long as...

woman in white button down, sitting with young children on play mat as they play with large lego blocks

Education

5 Activities to Do with Your Centre’s Children During Australia’s...

19 October 2021

The education and development of children is vital for our future. Organisations in the education sector such as schools, childcare centres, tutoring centres and software companies like us are using...

Technology

CRM vs CMS: The Answers You Have Been Looking For

23 September 2021

When you think about the best complimentary items, you might think about tea and biscuits, or popcorn and a movie. We are going to introduce to you a new complimentary item that is important to have...

blonde mother smiling with two young brunette daughters

Childcare

Australian Federal Gov't Provides Relief for Centres in Lockdown & Will...

19 September 2021

It's not unpredicted that COVID-19 has put a stop to most businesses and now the childcare industry. With restrictions hardening during the Delta variant spread, childcare centres are seeing their...

blonde woman reaching out her arms to hold little blonde boy

Education

11 Aussies Share What They Love About Being Early Educators

31 August 2021

Early Educators Day is a special day to thank all of our educators for their capability to influence young minds positively. Frankly, I think we should be thanking them everyday! Not only do they...

young couple in their pajamas holding small infant in bed

Childcare

3 Reasons You Should Start Your Childcare Re-Enrolment Process Earlier

15 August 2021

Re-enrolment is a process that all centres accomplish between October to November to start the new year smoothly. Centre directors will organise the rooms, educators, resources and programs based on...

Education

Commemorate NAIDOC Week with Children Using these Activities

27 June 2021

NAIDOC week is an Australian observance lasting from the first Sunday in July until the following Sunday. This is a time to encourage and acknowledge the aboriginal culture, people, and their...

young couple holding infant baby boy in nursery room

Childcare

4 Tips to Manage your Waitlist Effectively

13 June 2021

You've spent hours marketing your centre and building your waitlist. So, what now? Managing your waitlist is just as important as building it. Here are 4 tips to help you better manage your waitlist...

woman pulling australian currency from wallet

Childcare

4 Ways to Manage Family Expectations Around Fee Increases

27 May 2021

The second half of the year is already peaking through and it often becomes the time for parents to question fee increases. Fee increases are not everyone's cup of tea but here are four tips to...

Childcare

Get More Families Through the Door with the AU Childcare Subsidy Boost

17 May 2021

The Australian Government has announced a big change to the federal budget regarding childcare subsidy. From July 2022, the subsidy cap which has restricted families to only $10,560 per child a year...

Technology

4 Ways to Generate Leads All Year Round

27 April 2021

During the year, there are many opportunities to lose the momentum of enquiries due to distractions or interference in the centre. Here we give you the best all year round tips, on and off...

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Clever Quack

Subscribe to stay up-to-date on latest industry news, trends, and best practices for growing and managing your childcare business.

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